Bigger! Faster! Better! The focus on amplification seems to be ingrained in us these days. Everywhere we go, we see an effort to increase throughput and voice the thought aloud; recently, linear increases are considered inadequate, we want exponential increases! Look around you – and chances are you’ll stare in the face a company touting itself as earning the most revenue, having the largest workforce, manufacturing the widest range of products, equipped with the most features….and recently even the most “quantified quality” is much talked about (now how does that work?)!
The bug seems to have caught the individuals’ fancy (not just the corporates’) as well – how often do we find ourselves talking about the number of certifications we own, the volume of experience we bring in, the cash we saved for our clients…..
Nothing wrong in all of this of course – but we do have to turn up the volume more and more in order to make ourselves heard. You need differentiators, purple cows and audacious stunts to be noticed – and often sensationalism and hyperbole are business as usual.
A thought – isn’t all the above only a means to an end and not the end in itself? We made the most cars because we wanted the biggest money bag right? And we didn’t make the most cars to satisfy any one customer, we wanted to satisfy our target segment. When we work toward a larger goal and are serving a statistic (and not a person!), turning up the volume is indeed the way to go.
Think of a rose garden now. When you step in from the main street and the huge noise therein, you suddenly are greeted with a scene of green and the scent of rose – nice on the eyes but kinda boring. And then slowly, as the inner noise within you subsides, you start noticing the stillness outside and the placid landscape metamorphoses into a throbbing eco-system – nature comes alive. You begin to notice the different hues of the roses & leaves and the squirrel squirreling away in a corner. The grass beneath your feet demands attention and a worm worms itself away oblivious to everything around it. On closer look, the blades reveal intricacies – in colour, age, thickness and height – that have you in raptures and you are enthralled by their dancing response to the cool breeze. The birds are on song and their feathers and plummuge are pigmented with exotic colors. Sounds, scenes, nature – everything moves you profoundly. This is the “fidelity” option. When we are entranced in our work, in a book that has us riveted or when we are in tune with nature, our quality of attention is intensified and the world seems a pretty happy place.
So which should we choose – to turn up the volume or to tune into an experience? And how do they effect us?
In the volume game, we are always competing against the man with the loudest speaker, in the fidelity experience – there is no competition – just a wonderful experience.
In the volume game, we are always aiming toward a better tomorrow ( i’ll sell the most cars, get a whole lotta cash, retire to the Bahamas and then be happy). Today just doesn’t matter – it serves to help us reach the tomorrow of our dreams. In the fidelity game, there is no tomorrow – only the present. The focus is not on some futuristic goal but on happiness now. We move therefore from a desired goal to a inspired state right now…
So have the big goals and create the noise and capture the eyeballs. It brings home the bread (at least for now!). But also take a few moments everyday (or week) doing what you like – a transactionless activity done just because it makes you happy and leaves you inspired. Body, mind and intellect will all react positively with lowered stress, a serene mind and a clearer intellect. Better still capture the eyeballs with a different attitude, work will turn out to be a painting you’d leave an indelible signature on (remember Gibran’s definition of work – work is love made visible).
Are there preconditions for adopting a high fidelity approach? Stillness is a perquisite – so you should either get out of the loud environment or be able to tune out the noise and tune in into a delightful
experience (enjoy the pristine stroke play in a cricket game attended by 30000 other boisterous folks). Come to think of it, maybe you could even tune into the noise without reaching for the loudspeaker – wouldn’t that be like the lotus flower blooming unaffected amidst a sludge?